Although fundraising has been considered tough for decades, money is unprecedentedly tight. In October 2008 the global economy was plunged into its worst state since the Wall Street Crash in 1929 and the resultant Great Depression. Despite talk of “green shoots”, worldwide financial woes continue. The current fear is a double dip recession (a graph in the form of a W as opposed to a V) in which the beginnings of recovery sink back into recession before in fact recovering.

The new government in the UK has embarked on the most significant austerity measures since the Second World War and the economies of some European countries continue to place a drain on stronger EU member countries such as Germany. South Africans and local NPOs are used to tough times but more non-profit organisations are being faced with closure than ever, many CBOs aren’t managing to evolve into NPOs and thousands of innovative new ideas aren’t getting off the ground. Times are tough and likely to be so for the next few years. Ironically, NPOs’ services are needed more than ever in a poor economy.

What then can NPOs do to survive in the current climate? It cannot simply be business as usual. Join Jill Ritchie as she shares her findings after researching this critical topic worldwide and adapting innovative successes to the South African non-profit arena.

This course is not only aimed at fundraisers. NPO directors and managers will also gain from this valuable information and sharing of ideas.

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