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Marketing
 












Free Newsletters
Marketing Marketing
Why a person chooses to support your organisation over another can have a lot to do with your marketing program and how successfully you promote your cause. This QuickGuide outlines the basic principles of marketing and how you can apply them to your own organisation.

Includes:

  1. So, What is Marketing?
  2. Market Research and Analysis.
  3. Know How to SWOT.
  4. Setting Goals & Objectives for your Marketing Program.
  5. Developing a Workable Marketing Plan.
  6. Meeting Customer Expectations & Building Loyalty.
  7. Is it Working? Evaluating your Marketing Program.

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Newsletters Newsletters
Newsletters can provide a great opportunity for organisations to communicate with their supporters. They need not be expensive or difficult. This Guide tells you how to produce an effective newsletter for your organisation.

Includes:

  1. Why have an NPO Newsletter?
  2. What Should a Newsletter Include.
  3. What Should the Newsletter not Include.
  4. Mailing Issues.
  5. The Critical Path (To-Do List).
  6. Hardcopy or Email?
  7. Costs.
  8. Advertising.
  9. Evaluating the Benefit of the Newsletter.

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Public Relations Public Relations
This Guide explains how to manage and plan your public relations – the communication between your organisation and the many audiences important to its survival and growth.

Includes:

  1. What is Public Relations?
  2. What isn't Public Relations?
  3. What's Special about Nonprofit Public Relations?
  4. What is the ‘Fit' Between Fundraising and Public Relations?
  5. How do Nonprofit and Public Relations Theory Inform Practice?
  6. What does a Nonprofit Public Relations Plan Look Like?
  7. Who are a Nonprofit's ‘Publics'?
  8. What Communication Strategies and Tools Work Best?
  9. Results on a Shoestring – Real Life Examples.

R100

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QuickGuides Handling the Media Handling the Media
Guide Was Previously Called Working with the Media.
This QuickGuide will give you a comprehensive understanding of how the media works and how to prepare yourself to deal with television, radio and print.

Includes:

  1. Understanding What Makes News
  2. Being Media Ready
  3. Who Should Speak to the Media – and When?
  4. Getting The Right Message Across
  5. How to Prepare for an Interview
  6. The Media Statement or Media Conference
  7. Crisis Management Checklist

R100

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