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WWW.Fundraising - A guide to using the Internet as a Fundraising Tool
By Jill Ritchie

Jill Ritchie, one of South Africa's most experienced fundraisers, monitored the advent of the Internet and its impact on fundraising worldwide.

In this, her twentyfourth book, Jill shares her findings and the input she received from the many fundraisers around the globe who have willingly contributed to this publication by advising on what's worked for them, what has not and what might in time.

In her usual reader-friendly style, Jill Ritchie shows how many well-known and proven methods of fundraising and resource mobilization can make a seamless shift to the incorporation of the Internet and its value as a fundraising tool. She also highlights a number of innovative new ideas that this revolutionary medium opens up.

  • Methods of Internet fundraising
  • Why have a website?
  • Planning a website for your NPO
  • Case studies
  • Donor research using the Internet
  • E-Mail or spam?

ISBN: 0-958-4434-5-9
R140 (excl)

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