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Fundraising from Individuals
 












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Logical Framework Fundraising When Money Is Tight
By Mal Warwick
Cometh the hour, cometh the book. Internationally renowned fundraising guru and regular visitor to South Africa, Mal Warwick, has produced a practical guide for non-profits to survive tough times and thrive into the future.

Although Warwick’s expertise lies in fundraising from individuals, (mainly via direct marketing) and this book covers this funding source, the overview and wisdom around fundraising for NPOs to plan, act and survive the credit crunch, make this an invaluable read to all in NPO management and across all areas of resource mobilisation

(ISBN: 978-0-470-48132-5)
Price: R295

To Order

Direct Mail Direct Mail Fundraising
 Fundraising by direct mail is about more than sending a letter. Handled properly it is a valuable tool in the fundraiser’s arsenal, allowing him or her to reach supporters, potential supporters and other stakeholders in a cost-effective manner. Handled improperly it will irritate people and do your organisation no good at all.

This Guide will help you decide whether direct mail would be useful to your organisation, how you can use it, detailed information about the various elements of a direct mail package, using a mailing house and evaluating the result of a direct mail programme.

R100

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Fundraising from Individuals Fundraising from Individuals
This is the introductory Guide to approaching individuals for funding. It provides everything you need to know to maximise funding from this vital source.

Includes:

  1. Aims of a Development Programme.
  2. Essential Building Blocks.
  3. Who Are Your Donors?
  4. How Will You Involve Them?
  5. Soliciting Gifts.
  6. Knowing Your Donors.
  7. Growing Donor Support.

R100

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Fundraising From Wealthy Individuals
Every organisation wants large donations from wealthy individuals. This Guide gives you the steps necessary to make that desire a reality.

Includes:

  1. Researching
  2. Connections
  3. Friend-raising
  4. Communication
  5. Approaching
  6. Soliciting
  7. Stewardship and Involvement

R100

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Relationship Fundraising
Treating your donors properly is crucial in order to maximise their support. This authoritative Guide will tell you everything you need to know to do it correctly.

Includes:

  1. What is Relationship Fundraising?
  2. Tools of the Trade – Why you must have a Relational Database.
  3. Treating People Right.
  4. Junk Mail or Personal Communications?
  5. Saying Thank You … and Meaning It.
  6. Growing your Donors.
  7. The Ultimate Gift.

R100

To Order

 

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