How many NPOs put up websites in the early days of the Internet and thought that their fundraising challenges were over and that money would pour in? The reality is very different! Others predicted that email would replace approaches sent by post. How wrong they were. Yet, the Internet has proved to be an invaluable tool in the fundraising mix. In this intensive course, Jill and Claire Ritchie analyse fascinating online fundraising case studies. Having visited and consulted with leading experts in the UK, USA and Canada in compiling this course, Jill and Claire open up the Internet as a fundraising tool accessible to all fundraisers. The material in this course is for everyone involved in both fundraising and raising the profile of their organisations. It is for technophobes and those experienced in online marketing. Delegates will receive a copy of www.Fundraising.

Subjects covered include:

• The www
• Website do’s and don’ts
• Using the Internet for donor research
• Optimising your online search results
• Introduction to blogs, RSS and social networking.

An optional additional service, only available to delegates to this course, is the opportunity to create an online fundraising and marketing plan and send it to the Papillion team for comment and advice, as well as feedback on delegates’ websites. (Note: this does not include a re-write or edit but comment and advice only, as an extension of the learning gained during the course.)

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